What A Difference A Year Makes

It has been a long year filled with tons of learning, development and gaining of experience. This past weekend’s show went very well and I’m very pleased in booth display. In looking at the booth photos, it made me stop and think how far we’ve come in booth display at shows.

I found this early picture (above) from the same show a year ago; notice how cluttered and disorganized the tables look. The booth is in a “U” shape allowing customers to come into the booth; however there is no real flow among the jewelry for customers. This picture almost makes me cry to think it was so unprofessional, cluttered and in such disarray. There is almost no space for customers and us to walk within the booth; thinking back it was like everyone was bumping into each other!

A year later……
The booth is now inverted so that customer’s walk along the outside of the tables. We’ve found that displaying this way the customer’s don’t feel trapped or pushed into any sells and can look at the jewelry in a leisure fashion. There is an even flow of the jewelry from table to table and everything is displayed in a professional and organized manner. This week we received the final piece to our booth display, professional display table clothes in a natural complementing color. We can’t wait to use them this weekend, along with the new neutral colored necklace busts. With the holidays approaching, this weekend we are going to try something a little different and add touches of Fall or Holidays around the tables. The two pictures here show the booth before the jewelry was placed and the finished booth after placing all the jewelry.


I'm sure there are a few things we will continue to 'tweak' as time goes on, but for now, I think we have finally found our 'booth'!!